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Virtual Working Group

Thu August 25th, 2022 @ 1:00pm - 2pm MT

2022 Annual Voice of the Business Customer Research

Many utilities have rolled out or are in the process of rolling out time of use and other rate plans, but business customers, especially small-to-medium sized businesses (SMBs) may not know about them or find them too complicated to enroll in.

To uncover places where utilities could ease the rate enrollment process and provide helpful rate education, Uplight and SeeChange conducted research focused on understanding small to medium sized (SMB) customer’s current state of knowledge, attitudes, and behaviors towards utility rates. The findings? SMB customers trust their utility, but utilities have room to be more proactive in their rates messaging in a more clear, concise and relevant manner.

Join the session to learn how utility resources — particularly key account managers, aided by rate analytics tools — can most efficiently support your business customer experience as time-varying rates enter the mainstream.

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