Virtual Working Group

Thu October 5th, 2023 @ 11:00am MT

Applying a Behavioral Science Lens to Time of Use Rates

Implementing new rates can be a learning curve for both utilities and customers. In order to optimize a TOU rate, customers have to change their thinking around energy use as well as their behavior–or they risk increased bills and dissatisfaction. Effective customer rate education is critical to a successful rate roll-out.

In this working group, you will:

• Explore Uplight’s research on customer perceptions around default time-of-use (TOU) rollouts
• Learn how to use behavioral science principles to optimize rate education and minimize negative sentiment
• Come away with research-based learnings that you can apply to your current or future rate program

Featured Speakers