eBook
Making the Switch: Customer Journeys to Home Electrification
Accelerate customer adoption of electrification with insights derived from our comprehensive research, including a national survey of 126 homeowners and 15 in-depth interviews.
Read our ebook to:
Read our ebook to:
- Understand customer motivations to switch to electric appliances.
- Identify barriers and challenges faced by customers during the transition.
- Learn strategic recommendations to streamline the electric appliance purchase process and enhance the overall customer experience.