Keeping the Pulse on Energy Customers
Revealing residential and business customer insights from Uplight’s primary energy research program
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Engaging Customers in the Clean Energy Transition
To successfully decarbonize, we need to enable customers to become active grid participants. And to do that, we need to meet them where they are in their journey.

Understanding Energy Customers Through Research
Uplight’s qualitative and quantitative research uncovers energy customer attitudes, motivations, and experiences—translating these into opportunities for energy providers.
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The Power to Adapt: Data Center Load Flexibility Potential
Drawing from research on 12 data centers, uncover the challenges and opportunities for data center load flexibility participation.

Who are Residential Battery Owners and Why Do They Buy?
Discover battery owner demographics, motivations, and program expectations, as well as actionable insights for program design.

Customer-Centric by Design: Business Customer Research
Learn how Uplight's user-centric approach can help your utility create customer experiences that drive lasting behavior change.

Uplight Voice of the Customer 2024
Learn how customers are disconnected from climate change and how utilities can enhance messaging to drive clean energy action.

Mastering Home Electrification: Barriers and Opportunities
Explore how, when, and why energy customers switch from fossil fuels, plus recommendations for utilities and partners.

Unlocking Load Flexibility Potential
Learn how customer knowledge, barriers, and experiences drive demand management, virtual power plants, and rates enrollment.
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