Case Study
Reaching 91% Off-Peak EV Charging with a Customer-Centric Approach
As EV adoption accelerates, utilities need strategies to manage new electricity demand without straining the grid. A U.S. utility serving over 2 million customers manages a behavioral EV charging program that engages customers and shifts load at scale.
Learn how the utility’s EV program achieves impressive results:
Learn how the utility’s EV program achieves impressive results:
- See the program incentive structure, which provides upfront and ongoing financial incentives.
- Discover program results, including 21,000+ program enrollments and a 91% shift to charging during off-peak hours.
- Learn how the utility leverages machine-learning to target customers, with initial tests generating 8x higher click-through rates.