Maximize Customers as Resources With the Demand Stack
Reimagine your demand-side resources and programs to deliver maximum grid and customer impact.
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Load growth is accelerating and grid constraints are intensifying.
Your traditional approach to Demand Side Management isn't enough. While your individual programs deliver results—operating them in silos leaves significant value on the table.
The solution isn't more programs. It's better integration.
Leveraged together, your energy efficiency, demand response, and time-varying rates programs act as reliable resources that deliver more value than the sum of their parts.
What is the Demand Stack?
Integrate your behavioral, rates-based, and device-driven demand-side management programs to maximize customer savings and deliver megawatts when, where, and how you need them.
Think of it like your supply stack, but for demand:
Demand Management
Provides rapid, targeted relief during grid strain when you need it most
Rates
Actively shapes daily consumption patterns to match grid conditions and available renewable energy
Energy Efficiency
Delivers steady, continuous load reduction with zero marginal cost after installation
Provides rapid, targeted relief during grid strain when you need it most
Instead of separate programs competing for customer impact and driving outcomes in silos, an integrated Demand Stack strategy maximizes the unique strengths of each program to drive bigger impact.
How Does the Demand Stack Benefit Utilities?
The Demand Stack transforms your existing demand side investments into a predictable, cohesive, cost-effective resource.
Maximize Existing Investments
Get more impact with what you have. The Demand Stack approach helps you extract maximum value from your DSM budgets by addressing one of the root causes of low customer participation: fragmented, competing customer experiences.
Enable Cost-effective Load Growth
As data centers, manufacturing, and electrification drive load growth, the Demand Stack provides a cost-effective and quicker alternative to meet increased demand with existing resources—all while minimizing rate increases.
Supercharge Your Programs
Reduce duplicative efforts and streamline customer communications. Instead of competing, let your demand-side programs work together to deliver better results.
Activate Customers to Participate
Build lasting customer relationships by delivering personalized recommendations for each customer and continue moving them through the Demand Stack for deeper engagement.
How Does the Demand Stack Benefit Customers?
Improved customer satisfaction and energy savings start with better customer experiences—delivered by the Demand Stack.
Streamlined Customer Experience
Replace confusing offers and communications with a clear path that guides customers through energy-saving opportunities as their needs evolve—from weatherization to rates to grid participation.
Personalized Recommendations
Leverage data, program participation, and customer insights to deliver tailored suggestions that meet for each customer's situation, preferences, and capabilities.
Maximized Savings
Help customers stack value across multiple programs as they see bill reductions from efficiency, ongoing savings from optimized rates, and periodic payments from demand response participation.
How Do You Start Building a Demand Stack?
You already have the building blocks to begin optimizing your DSM portfolio today. Here are three steps to get started as you move towards your own Demand Stack.
Unify your recruitment and engagement strategy — across programs, including creating a cohesive naming and branding across programs.
Maximize participation in existing Demand Stack programs — through personalized and targeted engagement with best-fit customers.
Start to integrate your technology stack — among programs to get one view of enrollment, performance, and opportunities.
