Uplight Demand-Side Solutions Deliver and Scale Amid Extreme Summer Weather Straining the Grid

Learn More Learn More

Uplight Launches EV Solution Suite to Enable EV Adoption Amid Energy Transition

Learn More Learn More

Research: Innovation Alone Not Enough to Grant Companies Access to Consumers’ Homes and the Clean Energy Ecosystem

Learn More Learn More

APS Helps More Customers Save Money with Targeting

By Crystal Leaver on

This post was originally published on EnergySavvy’s website. EnergySavvy is now Uplight.

Each time the number of programs and offers grows for a utility, so does the difficulty of reaching the right customer for these features. Arizona Public Service (APS) wanted to promote their online Energy Analyzer to drive engagement and participation in their Home Performance with ENERGY STAR® (HPwES) program, but needed to find the customers who could benefit the most from energy savings.

The sweltering Arizona summers can heat up homes that are inefficient, don’t have adequate insulation, and lack shade—resulting in substantially higher energy bills. In order to identify customers with the greatest savings potential, APS used EnergySavvy’s Targeting software. The software identified homes with a high savings potential: those that had opted into receiving communications from APS and also had a high cooling loads.

APS promoted the Energy Analyzer survey both to their standard HPwES marketing list and to the high potential customer list identified by the EnergySavvy Targeting software. As a result, the Targeting software allowed APS to identify customers with more than twice the energy-savings potential of the standard customer list.

Download the case study to find out more about APS’ success story on using Targeting software to engage customers that had a high need for energy savings.

Solutions

You might also enjoy:

electrician-working-on-electrical-service-panel

Industry Insights

Best Practices for Accelerating EV Incentives

By Erin D'Amato on November 28, 2022

Solutions

Accelerating Home Electrification with EnergySage and Sealed

By Crystal Leaver on November 16, 2022

Electricians working on electrical panel

Industry Insights

Research

EV Charger Installation Research with EV Owners and Contractors

By Afton McCann on October 31, 2022