This post was originally published on EnergySavvy’s website. EnergySavvy is now Uplight.
Each time the number of programs and offers grows for a utility, so does the difficulty of reaching the right customer for these features. Arizona Public Service (APS) wanted to promote their online Energy Analyzer to drive engagement and participation in their Home Performance with ENERGY STAR® (HPwES) program, but needed to find the customers who could benefit the most from energy savings.
The sweltering Arizona summers can heat up homes that are inefficient, don’t have adequate insulation, and lack shade—resulting in substantially higher energy bills. In order to identify customers with the greatest savings potential, APS used EnergySavvy’s Targeting software. The software identified homes with a high savings potential: those that had opted into receiving communications from APS and also had a high cooling loads.
APS promoted the Energy Analyzer survey both to their standard HPwES marketing list and to the high potential customer list identified by the EnergySavvy Targeting software. As a result, the Targeting software allowed APS to identify customers with more than twice the energy-savings potential of the standard customer list.
