Engaging a critical customer segment: Businesses

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The Uplight Blog

Engaging a critical customer segment: Businesses

By Lindsey Meehan on April 14, 2017February 28, 2020

This post was originally published on FirstFuel’s website. FirstFuel is now Uplight.

In a world of shrinking margins from electrons due to increased competition and increased supply from distributed energy resources like solar and microgrids, business energy customers represent a large opportunity area for energy suppliers looking to grow non-commodity revenues.

FirstFuel’s VP, Marketing & Strategy, Indran Ratnathicam, sat down with Engerati recently to discuss the complexity of the business customer segment, and the ways in which utilities can build better business customer relationships through improved data and enhanced communications. Click here to read the full article.

To learn more, watch our webinar hear from Delta-ee’s Principal, Customer Strategy & Analytics and FirstFuel’s VP Customer Success. Click here to watch.

About the Author

Lindsey Meehan

Lindsey Meehan is the Senior Manager, Demand Generation and Community at Uplight where she builds and delivers digital campaigns that bring Uplight's brand, solutions, and mission to the energy market. Prior to Uplight, Lindsey worked in marketing on the utility-side and she brings a utility-focused lense to her day-to-day work at Uplight.