This post was originally published on EnergySavvy’s website. EnergySavvy is now Uplight.

Energy Efficiency and DSM program managers have to manage complex programs with multiple contractors and implementers—often with manual processes, limited insights, and piecemeal solutions. On top of that, customers demand a more personalized experience—making it more challenging to find a personalization solution that will work with different needs of each utility department. But, it doesn’t have to be hard. By harnessing the wealth of customer data available, Energy Efficiency and DSM managers can quickly transform the customer experience and become a trusted energy advisor.

There are three requirements for tackling the modern DSM challenges:

• Unifying relevant program and customer data
• Creating customer insights and offers
• Delivering insights through various channels and programs

Utilities have no shortage of data, but it’s only by integrating and analyzing it that utility managers can realize its full personalization potential. Once deployed, a personalization solution can be expanded to other departments, offerings, and/or channels. Best of all, it can be done within weeks or months.