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SMUD and Simple Energy Partner to Deliver Innovative Marketplace

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This post was originally published on Simple Energy’s website. Simple Energy is now Uplight.

SMUD, the sixth-largest community-owned electric service in the nation, has announced a new partnership with Simple Energy, the nation’s leading provider of utility-branded marketplaces.

At launch, SMUD’s new marketplace will offer customers in the Sacramento region energy-related and smart-home products and services — with instant online rebates in the shopping cart — that can be delivered directly to customers’ homes. Over time, SMUD and Simple Energy will collaborate on the development of a broad range of additional marketplace components, including new products, services, tools and more.

“We want to make it easy for our customers to find affordable, energy-saving products for their homes and businesses,” said Nicole Howard, SMUD’s chief customer officer. “By building our own marketplace with Simple Energy, we’ll be able to leverage our expertise to offer products that are proven to provide value.”

This is Simple Energy’s first partnership with a public power utility.

“SMUD’s reputation as an innovator has been well established through 70 years of industry-leading innovations. This is a very exciting partnership for us,” said Simple Energy CEO and Founder Yoav Lurie. “The synthesis of their forward-thinking approach and our platform, which powers utility-of-the-future initiatives, can serve as a model for other innovative utilities across the country and, we hope, align the industry with a more sustainable future.”

“We believe municipal utilities will play a special role in developing new utility business models because they so well align the interests of all stakeholders—customers, community members and the environment. We’re very excited that our first community-owned utility partner is such an industry leader. We are eager to drive meaningful results for SMUD,” Lurie added.

The SMUD Marketplace is expected to launch in the fall of 2017.


About Simple Energy
Simple Energy is the leading provider of utility-branded marketplaces for large investor-owned, municipal, and cooperative utilities like Exelon, Southern Company, Xcel Energy, National Grid, and SMUD. Simple Energy’s software as a service (“SaaS”) instant rebate, customer engagement, digital marketing and ecommerce solutions engage customers, drive energy savings, facilitate the sale of energy-saving products and services, and serve as the platform for the utility of the future.

About SMUD
As the nation’s sixth-largest community-owned electric service provider, SMUD has been providing low-cost, reliable electricity for about 70 years to Sacramento County and small adjoining portions of Placer and Yolo Counties. SMUD is a recognized industry leader and award winner for its innovative energy efficiency programs, renewable power technologies and for its sustainable solutions for a healthier environment. SMUD’s power mix is about 50 percent non-carbon emitting. For more information, visit

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