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Virtual Working Group

Thu February 9th, 2023 @ 11:00am-12:00pm MT

Advancing the Customer Journey: Motivations and Barriers of DER Customers

Utilities have many reasons for driving enrollments into demand response and time-of-use rate programs: to accelerate decarbonization, to better align supply with demand, and to increase load flexibility, especially in peak times.

Yet, utilities can face hurdles with customer adoption of these programs. Uplight partnered with See Change Institute to conduct qualitative research to better understand why customers adopted technologies such as solar panels, smart thermostats, or electric vehicles, why they did or didn’t enroll in a rates or TOU program, and their experiences and behaviors after adoption.

Join us to uncover our customer research and discuss essential takeaways for utilities.

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