Virtual Working Group

Tue June 13th, 2023 @ 11:00am-12:00pm MT

Driving Enrollments to Unlock the Power of Utility Programs at Scale

Increasing participation in load flexibility programs is essential for utilities to improve grid stability and meet carbon reduction goals. But driving adoption amongst a critical mass of energy customers is challenging as utilities face barriers around customer awareness, education, and engagement. 

In our fourth annual Voice of the Energy Customer survey, we included a special section exploring program enrollments to understand:

• Who owns distributed energy resource (DER) products and how did they purchase them? 
• Why do customers enroll (or not) in DER programs like demand response and time-of-use (TOU) rates?
• What do energy customers know and think about DER programs?  

Join us to discuss what our research uncovered and how your utility can leverage the findings to drive customer engagement and improve load flexibility program adoption.

Featured Speakers