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The Power to Adapt: Data Center Energy Management and Load Flexibility Potential
Data centers are transforming the grid, with demand projected to more than double from 2023 to 2030. As AI accelerates energy consumption, utilities need effective strategies to engage these energy-intensive facilities in demand response and virtual power plant programs.
Our research with 12 data center energy decision-makers reveals both challenges and opportunities for load flexibility participation. Key insights include:
Our research with 12 data center energy decision-makers reveals both challenges and opportunities for load flexibility participation. Key insights include:
- Generative AI data centers require 4x more energy than traditional cloud computing facilities, creating unprecedented grid strain in some regions.
- Data center operators value price stability and predictable energy costs.
- Successful engagement requires dedicated account management, as turnover in utility contacts is a common pain point.
- Different data center types need customized approaches.