On Demand Webinar
Applying a Behavioral Science Lens to Time of Use Rates
Implementing new rates can be a learning curve for both utilities and customers. In order to optimize a TOU rate, customers have to change their thinking around energy use as well as their behavior–or they risk increased bills and dissatisfaction. Effective customer rate education is critical to a successful rate roll-out.
Watch the video to:
- Explore Uplight’s research on customer perceptions around default time-of-use (TOU) rollouts
- Learn how to use behavioral science principles to optimize rate education and minimize negative sentiment
- Come away with research-based learnings that you can apply to your current or future rate program