Resources

eBook

Brands and the Clean Energy Ecosystem: Who Will Energy Customers Let In?

To attain your ambitious electrification and decarbonization targets, you will have to look to a broad ecosystem of partners to reach customers you haven’t already reached. However, customers aren’t willing to let just any brand or company into their homes…so who should you partner with?

Read our eBook to learn what our research revealed about customer perceptions of trust, competence, and innovation among 14 high profile brands, including Google and Tesla, and product categories, such as thermostats and speakers, in the smart home ecosystem.

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