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Last year, Uplight conducted our first nation-wide survey of utility customers, finding that personalizing the customer experience results in higher customer trust, engagement, and satisfaction.

This year, Uplight took our research a step further. We followed up with eight focus groups to uncover what really motivates customers to move from awareness to action.

Watch the on-demand webinar now to uncover the findings from Uplight’s latest research from these focus groups.

You will learn:

• What utility interactions are top of mind for customers
• What actions customers are taking to save energy and why
• How taking the first step gives customers an “aha” moment