Bridging the Gap: Driving Energy Customer Action
Last year, our nation-wide survey of energy customers found that personalizing the customer experience results in higher trust, engagement, and satisfaction. But we also found that over half of customers don’t feel like their utility’s energy saving resources are relevant to them, and even fewer are taking action. So this year, we dug deeper to uncover what really motivates customers to take action. Read our eBook to uncover six opportunities to engage energy customers and drive program participation.