White Paper
Customer-Centric by Design: Applying Research to the Business Customer Experience
Business customers are a crucial part of any utility’s portfolio— but they are notoriously hard to reach. Leveraging extensive research, Uplight identified some of the unique needs of business customers— from small businesses to large industrial companies— to unveil how utilities can improve business customer engagement.
Key findings include:
- Small-to-medium sized businesses are willing to invest in energy efficiency, responding well when their unique business traits are acknowledged and they see a quick return on investment.
- Large commercial and industrial customers are increasingly interested in clean energy and zero-carbon commitments, emphasizing sustainability as a priority.
- Personalized communication boosts business customer engagement, linking energy data to the most relevant program offerings.
Download the white paper to explore these and other insights and learn how Uplight's user-centric approach can help your utility create customer experiences that result in lasting behavior change.