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eBook

Making the Switch: Customer Journeys to Home Electrification

Accelerate customer adoption of electrification with insights derived from our comprehensive research, including a national survey of 126 homeowners and 15 in-depth interviews.

Read our ebook to:
  • Understand customer motivations to switch to electric appliances.
  • Identify barriers and challenges faced by customers during the transition.
  • Learn strategic recommendations to streamline the electric appliance purchase process and enhance the overall customer experience.

Download the eBook

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