Case Study

Demand Stack in Action: How Four Utilities Turned Customers Into Capacity

Load growth from data centers, manufacturing, and electrification is straining capacity margins across the grid.

Four large utilities—serving a combined 5.5 million customers—are responding by turning demand-side programs into dispatchable capacity, using energy efficiency (EE), time-varying rates (TVR), and demand response (DR) together as a coordinated Demand Stack.

Download the case study to see how:
  • A Northwestern utility scaled a virtual power plant from under 10 MW to 90 MW, adding an opt-out Grid Resiliency feature.
  • A Midwestern utility accumulated 179 MW under management across two states, with research supporting a 62% increase in capacity by 2030 with Demand Stack strategies.
  • A Southeastern utility's email Home Energy Reports (HERs) feed a DR program with 37,700+ enrolled devices.
  • A one-click behavioral DR enrollment email at another Midwestern utility drove 1,400 sign-ups, doubling enrollment in two weeks.