On-Demand Webinar

Establishing Equitable Energy Solutions: Consumer Energy Helps Income-Qualified Customers Save with Offer Center

In Michigan, where winter temperatures can plummet to 19ºF coupled with rising gas and electricity prices, some customer segments are experiencing financial hardship. With their commitment to supporting customers in all seasons by providing energy efficient solutions that keep people safe and warm in their homes, Consumers Energy jumped into action.

Using Uplight’s Offer Center, Consumers Energy gave income-qualified gas and dual-fuel customers an opportunity to receive a zero dollar Google Nest smart thermostat and save an average 10-15% on their bills.

In this webinar, you will learn how Consumers Energy:

  • Targeted income-qualified customers via email campaigns, giving away 6,000 smart thermostats in just one day
  • Utilized Offer Center to create a frictionless and effortless ecommerce experience to provide no cost energy saving products, exceeding their goal of 30,000 smart thermostat giveaways
  • Continues to provide other opportunities for this customer segment to help them save even more

Watch the On-Demand Webinar

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