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On Demand Webinar

Expanding the Energy Ecosystem: Who Will Energy Customers Let In?

To attain their ambitious electrification and decarbonization targets, utilities will have to look to a broad ecosystem of partners to reach customers they haven’t already reached. However, in this new energy ecosystem, customers aren’t willing to let just any brand or company into their lives.

This webinar presents the results of a multi-study investigation of customer perceptions of trust, competence, and innovation among 14 brands and products categories in the smart home ecosystem. We include high profile brands (e.g., Google, Amazon, Tesla, Ford), along with smart home product categories (e.g., thermostats, speakers), and types of service providers (e.g., utility, broadband).

Watch this webinar to learn:

  • Where utilities rank for trust, competence, innovation, willingness to connect a smart home, and willingness to help manage energy decisions in comparison to other brands and categories
  • The characteristics of the “ideal” cleantech ecosystem brand
  • Which brands, products, and services energy customers view as the best potential partners for utilities
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