PSE&G Personalizes the Behavioral Customer Experience with Advanced Segmentation

PSE&G’s MyEnergy behavioral energy efficiency program with Uplight was designed to be comprehensive enough to address all customers, while achieving energy savings and customer engagement. Using complex segmentation to create custom segments—like multifamily, low-to-moderate income, and single-family—PSE&G can not only better serve these diverse groups, but also maximize program participation. And, with customers expected to save $300 million on their bills, these programs are having quite the impact.

Read the case study to learn how your utility can leverage Uplight’s advanced segmentation to meet your customer needs and provide actionable information that helps them save energy and money.