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Six Reasons Why Most SMBs Don’t Switch Rates

Small-to-medium-sized businesses (SMB) are an important part of a utility’s portfolio, making up 75% of the business customer segment—but they are often overlooked because they are hard to reach and less cost-effective to serve than other segments.

Now, as time-of-use (TOU) rates become more widely available for SMBs, many utilities are looking for ways to effectively drive engagement and uptake.

Read our eBook to learn how your utility can leverage the 6 findings from our recent SMB rate research to connect with SMB customers, help them understand new rate structures, and drive adoption.

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