New Online Store Delivers Efficiency, Value and Choice to Gulf Power Customers

By Yoav Lurie on

This post was originally published on Simple Energy’s website. Simple Energy is now Uplight.

Southern Company expands utility online marketplace platform to a second service area, covering a combined 2.5 million residential customers

Florida energy provider Gulf Power launched a new online marketplace this week that will connect its half a million customers with energy-efficient products, more choice and better value. Gulf Power customers can now visit Gulf Power Store to learn about and purchase top-rated products that can increase their comfort, savings and security.

The first of its kind in Florida, this new utility-branded online marketplace represents an important expansion of the offering initiated last year by Gulf Power’s parent company, Atlanta-based energy giant Southern Company.

In partnership with Simple Energy, whose turnkey solution has made it the number-one provider of online utility marketplaces, Southern Company and its subsidiaries are leading the way in building a service-centric, sustainable utility of the future. With the addition of Gulf Power, more than 2.5 million residential customers of Southern Company’s operating companies have access to Simple Energy’s Marketplace product.

Since it went live in July 2016, Gulf Power Store’s sister site, the Georgia Power Marketplace, has connected more than 15,000 customers with energy-related and connected home products with an average customer satisfaction rating of 92%. Top sellers have included smart thermostats from Nest®, ecobee and Honeywell, LED lighting from GE and OSRAM and connected home doorbells and locks from August.

Gulf Power Store features a nearly identical catalogue of products as Georgia Power Marketplace, as well as the micro-targeted marketing, on-site education, competitive pricing, integrated customer support and end-to- end fulfillment that make Simple Energy’s solution the preferred choice in the market.

Because Simple Energy had already deployed a Marketplace for Georgia Power, its product and team made it easy to quickly stand up a second instance of the marketplace for customers in Northern Florida. Simple Energy CEO and co-founder Yoav Lurie said that’s exactly what the Marketplace solution is designed to do.

“As the leading provider of utility marketplaces, Simple Energy delivers a simple, elegant solution that is helping our utility partners rise to meet the current and future demands of customers for convenience, control and choice,” said Lurie. “Together with our partners, we are re-inventing the utility transactional and service model and building a relevant, sustainable utility of the future.”



Gulf Power is an energy provider headquartered in Pensacola, Florida that serves nearly half a million people across Northwest Florida, from the Alabama border, to the Apalachicola River, to the Gulf coast. The primary focus of our more than 1,300 employees is to serve our customers’ energy needs. We are ready to help homeowners and business become more efficient with their energy use, steward the responsible generation of energy and develop new energy sources, and give back to the community we also call home. For more information visit, and connect with the company on Facebook, Twitter and YouTube.


Simple Energy’s software-as- a-service (“SaaS”) digital platform uses behavioral science, big data analytics, and digital marketing techniques to change how people save energy and how utilities engage their customers. Located in Boulder, CO, Simple Energy is currently partnered with top-tier utility customers across North America to aid them in meeting energy efficiency regulations and initiatives. Simple Energy offers a Marketplace Platform that provides customers with instant access to utility rebates and a curated list of efficiency products and an Engagement Platform, which makes energy efficiency fun, social, and rewarding for residential customers.

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