Enrollments to Save Customers Money, Help Manage Demand on Grid
Boulder, Colo. — December 21, 2022 — Uplight, the technology partner of energy providers transitioning to the clean energy ecosystem, today announced a record holiday sales season for its Marketplace solution, driving a new yearly revenue record for this solution and cementing the company’s place as the premier provider of utility marketplaces. With Marketplace, energy utilities can better engage and activate their customers, enrolling them in critical programs at the point of purchase in order to accelerate progress toward greater load flexibility, demand management and decarbonization goals.
Uplight’s Marketplace is more than just an e-commerce platform––it also drives utility customers to energy- and money-saving programs by bundling instant rebates and program enrollments with a frictionless customer experience. By leveraging a key purchasing period over Black Friday, Cyber Monday and the broader holiday shopping season, Uplight drives significant uptake of money and energy-saving devices. Beyond typical deals that consumers have come to expect during this time, utility marketplaces run by Uplight get unique, added benefits of additional rebates at the point of purchase, as well as seamless enrollment into money-saving programs. All these offers are great for shoppers, and are also great for utilities who are able to grow programs when consumers are buying and are most receptive to special offers.
Typically, more than 60% of eligible customers purchasing a smart thermostat through an Uplight utility Marketplace enroll in demand response programs. This season, a combination of enrollment at point of sale, as well as through bring-your-own-device programs, drove more than five times the number of original equipment manufacturer (OEM) enrollments versus other times of the year.
“While the holiday season is always an important driver of energy-efficient product sales for utilities, this year it is even more critical to enroll customers in demand response programs given record-high energy costs.This is our most important window to prepare for next summer’s inevitable heat waves, where enrolled thermostats and other devices purchased during Black Friday and Cyber Monday sales can be put to work,” said David Schoenberg, Chief Delivery and Operations Officer. “Our Uplight team is passionate that saving money, conserving energy and better balancing the grid don’t have to be conflicting priorities. Our Marketplace is the best way for utilities to deliver on all three for their customers, and our record performance driving program enrollments shows that customers are ready and waiting for utilities to engage with them.”
As the premier marketplace partner for utilities, Uplight’s Marketplace has an industry-leading Net Promoter Score (NPS) of 70, an impressive mark highlighting a world-class customer experience. To continue delivering the experience consumers have come to expect, the company regularly refines its Marketplace offering. This year, Uplight added in a new compatibility check feature to help customers select the best smart thermostat for their home before checking out, reducing the rate of returns.
As part of its ongoing commitment to building an inclusive and equitable energy community as a Certified B Corporation, Uplight has partnered with utilities to launch Offer Centers to give away free energy-saving products to income-eligible customers. One of the company’s fastest growing Marketplace solution areas, this season Offer Centers gave away nearly 3,000 window film kits, more than 3,000 6-packs of energy efficient LED light bulbs and hundreds of smart thermostats.
To learn more about Uplight Marketplaces, please visit https://uplight.com/solutions/marketplace/.
Uplight is the technology partner for energy providers and the clean energy ecosystem. Uplight’s software solutions connect energy customers to the decarbonization goals of power providers while helping customers save energy and lower costs, creating a more sustainable future for all. Using the industry’s only comprehensive customer-centric technology suite and critical energy expertise across disciplines, Uplight is streamlining the complex transition to the clean energy ecosystem for more than 80 electric and gas utilities around the world. By empowering energy providers to achieve critical outcomes through data-driven customer experiences, delivering control at the grid edge, creating new revenue streams and optimizing existing load and assets, Uplight shares a mission with its clients to make energy more sustainable for every community. Uplight is a certified B Corporation. To learn more, visit us at www.uplight.com, find us on Twitter @Uplight or on LinkedIn at Linkedin.com/company/uplightenergy.