Engaging small and medium-sized businesses (SMBs) in the energy sector is challenging– Uplight research has found that many businesses and organizations don’t reach out to their utility for energy-related advice or information, and are often distrustful of utility communications overall. Uplight’s case study uncovers how a major Midwestern utility transformed their customer engagement with SMBs using Uplight’s Business Customer solution and Outbound Communications product. 

The utility adopted Uplight’s Business Customer Solution in 2018 to deliver tailored energy insights and suggestions to SMBs. They took the product a step further by adopting Uplight’s outbound communications product in 2023, bridging the gap between personalized energy insights and customer interaction. 

Download the case study to discover how the Outbound Communications product increased portal log-ins, chart views, and profile updates to empower business customers to optimize energy consumption— all while forging stronger connections between utility key account managers (KAMs) and commercial clients.