Drive Rates Impact With Personalized Utility Customer Engagement

Empower utility customers to succeed on their time-of-use or other advanced rate plan by building awareness, inspiring confidence, and motivating action.

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Connected Rates Journeys Drive Customer Energy Engagement and Action

Utilities face challenges like low program awareness and customer engagement around rates. Uplight’s Rates Engagement solution makes TOU rates and other programs relevant and accessible for businesses and homes. Using shadow billing, “what-if” analyses, and personalized energy insights, Uplight boosts customer confidence in advanced rate programs, leading to higher adoption and sustained load shift.

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“Combining TOU rates and fixed-charge reforms is one of the easier, cheaper ways to increase system flexibility and peak reductions, even cheaper than energy efficiency.”

Jennifer Potter

Former Commissioner, Hawaii Public Utilities Commission

Deploy effective rates engagement programs that:

  • Boost utility customer participation in and adoption of advanced rate offerings.
  • Bundle TOU rate enrollments with enabling devices to automate load shift.
  • Provide ongoing coaching to help customers optimize their energy usage.
  • Surface relevant, research-based insights that drive customer action.

Why Partner With Uplight for Rates Engagement?

  • Business and residential programs increase advanced rate adoption and utility customer engagement.
  • TOU rate alerts build lasting behavioral change and drive dependable load flexibility. 
  • Accurate and compelling insights help overcome customer inertia and motivate action.
  • Device optimization enables customers to “set it and forget it” while ensuring reliable load shift.

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Frequently Asked Questions (FAQs)

  • Legacy approaches fail to make rates relevant for customers, resulting in low uptake and missed opportunities for load shifting. Uplight overcomes these challenges with personalized rate analysis, including shadow billing and “what-if” scenarios that deliver comprehensive comparisons with penny-level accuracy. Personalized rate comparisons result in 21% higher confidence in time-of-use rates, and businesses that access rate insights are 6 times more likely to switch rates.

     

    Combining proactive rate education reports with intuitive rate advisor web tools, Uplight helps our utility partners achieve 3x higher TOU enrollment rates than the industry average.

  • Uplight’s comprehensive rates solution bridges behavioral and device-enabled strategies, increasing load shift for all customers regardless of where they are on their rates journey. Leveraging deep expertise in behavioral design and compelling energy insights, Uplight’s coaching touchpoints help customers develop and maintain load-shifting behaviors necessary to succeed on their chosen rate. 

     

    Customers who prefer an automated approach can program connected devices such as smart thermostats and EV chargers through Uplight’s DERMS platform to shift usage to off-peak periods to further deepen daily load shift.

  • To get customers to trust energy rate comparisons, they have to be accurate and comprehensive. Our tools provide rate comparisons with penny-level accuracy with rate analyses that scale as you add rates to your tariff. While other providers only compare volumetric energy costs, Uplight’s tools provide comprehensive coverage of all rates, contracts, riders, taxes, and fees, ensuring comprehensive bill comparisons that reflect the bottom line that is most meaningful to customers.

PG&E Enables Robust Rates Analysis for Businesses

PG&E advises and enrolls SMBs and C&I customers in the most optimal rate plans by integrating Uplight’s rate analysis tool into their MyAccount portal to help over 600,000 business customers select the best rate.

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Rates Enrollment and Participation, Delivered

Learn how Uplight can support your advanced rate program needs.

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