New eBook: Personalization Pays Off

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Case Study

PSEG Long Island Home Performance Program

To better engage customers and meet their Home Performance program goals, PSEG Long Island launched the Online Home Energy Profile, an online energy assessment that provides personalized energy saving recommendations and makes it easy to apply for eligible programs. In just the first nine months after launching the Online Home Energy Profile, PSEG Long Island saw a spike in website traffic, an increase in leads captured, and a reduced cost per lead.

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