Product Design in Action: Rate Education, Adoption, and Enrollment

To understand how to motivate customers to participate in time-of-use (TOU) rates, we first have to understand customers, their journeys, and their motivations. That’s where our User Experience and User Interface Product Design team comes in. They’ve dedicated countless research hours to deciphering four distinct phases of the rates journey: awareness, education, enrollment, and adoption.

Read our eBook to learn about the insights we’ve uncovered around each phase of the rates journey, and how your utility can deliver a best-in-class customer experience that drives customer awareness, participation, and retention while also creating essential load flexibility to create a more resilient grid.