Rates Adoption and Experience

Help your residential and business customers select and get the most out of their rate plans–maximizing load shift and progress toward decarbonization.

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The Utility Rate Challenge When rolling out new rates, utilities face low customer awareness, low participation, and a low response even when customers do enroll.

What We Deliver

Build awareness, inspire confidence, and motivate action to ensure customer rate success.

Accurate estimates

Create connected customer journeys

Help utility customers optimize their rate plans through personalized education across multiple channels including:

Rate Education Reports Rate Advisor web tools Rate eligibility and enrollment service Rate Coach Emails Mid-cycle and High Bill Alerts

Increase enrollments and deepen load shift

Boost customer response with motivating messaging that builds lasting habits while also reaching key objectives such as:

Program education Customer recruitment Load shift Customer satisfaction
Accurate estimates

Leverage billing-grade accuracy

Uplight utilizes a powerful rate engine to deliver rate estimates with billing-grade accuracy. Show shadow bill comparisons to make it easy to understand rate impacts and select the best option.


Improve satisfaction and reduce call center volume

Enable customers to self-serve using comparison tools and savings tips via Rate Education Reports, dynamic rate comparison tools, and more.

Target specific segments

Help low-to-moderate income customers enroll in the best rate for them with personalized recommendations so they can save money instead of paying higher bills.

Achieve Greater Peak Load Savings

Customers can achieve a 5-12% reduction in peak load consumption on average through effective engagement and education methods alone, and 10-30% through the use of enabling technologies – such as smart thermostats.

The Brattle Group

Case Studies

Consumers Energy Saves Customers 10% on Their Energy Bills

Consumers Energy created a comprehensive, multichannel, connected TOU-optimized customer experience for their 1.6 million customers and over ten rate plan variants–achieving an average 1.2 kW of load shift per home and 10% average bill savings per participating customer.

Rate Education Reports Drive Enrollment

In a pilot, personalized rate reports resulted in 2.5-10x the enrollment rate of comparable utilities.

From the Blog

How to Make a Rate Transition a Great Customer Experience
Why SMBs are Stuck in Their Current Rate and What Utilities Can Do About It
New eBook: Unlocking Load Flexibility Potential

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