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Earning rewards, not saving money: How to talk about Thermostat Demand Response

How do we introduce energy load flexibility programs to customers in a clear, concise way? 50% of people have not heard of automatic or manual/behavioral demand response programs before, according to Uplight’s Voice of the Customer Survey 2023 and Uplight user research. So when a customer encounters information about thermostat demand response (DR) programs, it’s
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