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Inside the SMB Mindset: What Shapes Participation in Utility Programs
The average small-to-medium business (SMB) uses 11x more electricity than an average household—yet these notoriously hard-to-reach customers remain largely disengaged from energy efficiency and demand-side programs. Uplight’s latest UX research explored the perspectives of 42 SMBs across 12 industries and 26 U.S. states. We investigated SMBs’ energy priorities and perceptions of three key utility Demand
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