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Rule #0: Meet Contractors Where They Are

Electrification. Demand management. Renewable energy. The future (and opportunity space) is bright! As consumers, we’re buying electric vehicles and enrolling thermostats (and even water heaters) in demand response programs. Well, with a little help, of course… from contractors. Consider direct install programs. As utilities and implementers, we can promote these programs, but our reach stops
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By Crystal Leaver on January 03, 2023