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The 1-2-10 Approach: A Winning Formula for Utility Personalization
Personalizing the customer experience is mission-critical to any utility customer experience. By its very definition, full personalization is all encompassing—comprising all departments, all offers, all channels, and all customers. But with limited or over-booked IT resources, siloed and antiquated systems, and variable data quality, this impossible to accomplish right away. So how do you even
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