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Putting Personalization to Work for Utility Marketing

This post was originally published on EnergySavvy’s website. EnergySavvy is now Uplight. In today’s increasingly digital world, utility marketing leaders have growing responsibilities, but also have limited and outdated tools to get their jobs done. Marketing teams are typically now tasked with managing all the digital channels, increasing program participation for a growing number of
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By Crystal Leaver on January 09, 2018