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Going Beyond the Nudge
Overexposure is not a good thing. Too much sun? Hello, sunburn! Too much airplay? That’s how songs die. (Remember the Macarena…) Too much nudging? We’ll push back. And that’s exactly what’s happening. Eleven years have passed since Richard Thaler and Cass Sunstein’s Nudge book went mainstream. (In a nutshell, nudging is a tactic that helps
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