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The Power of In-App Marketing: ecobee’s Drawers Boost DR Program Enrollment
As utilities scale their demand response and Virtual Power Plant (VPP) programs, increasing customer enrollment remains a key priority across both utility-owned and third-party channels. Leveraging Original Equipment Manufacturer (OEM) channels can be particularly effective due to extensive customer engagement opportunities through apps and other communications. OEMs are beginning to encourage energy customers to enroll
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