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Central Hudson and Simple Energy Promote Energy Efficiency with New Online Store and Engagement Platform

By Yoav Lurie on

This post was originally published on Simple Energy’s website. Simple Energy is now Uplight.

CenHub empowers New York customers in the Mid-Hudson Valley to save energy and money through energy insights, tips, and discounted energy-efficient products.

Central Hudson Gas & Electric Corporation launched CenHub – a digital program that lets customers take control of their energy use, utility account and energy savings in a centralized, online location. Powered by Simple Energy, the marquis features of this new offering are CenHub Store and CenHub Insights, which feature new tools, product discounts and incentives to help customers save energy and lower their utility bills.

“CenHub is an engaging, customer-focused exchange offering free, personalized and actionable information for managing energy use,” said Anthony Campagiorni, Vice President of Business Development and Government Affairs. “It’s designed with our customers in mind, providing access to what they need in order to make informed decisions, conserve resources, and lower their energy bills, all through the use of any web-enabled device. We are pleased with our partnership with Simple Energy in developing this new tool for our customers.”

Central Hudson’s 300,000 customers can now shop for energy-efficient products and obtain instant rebates at checkout on the Central Hudson–branded CenHub Store. The e-commerce site offers a curated selection of products ranging from LED light bulbs to smart thermostat and advanced power strips. Eligible customers can even obtain a smart thermostat at no cost with the click of the mouse, thanks to the immediate validation of offers instantly during checkout.

In addition to shopping on the online store, Central Hudson customers can earn gift cards for saving energy, completing energy efficiency tips and taking other actions through CenHub Insights. This behavioral energy efficiency program motivates customers to save energy through customer-specific advice, usage data, tips and rewards. The program offers an interactive website, as well as informative Energy Insights Reports delivered to customers’ homes and email inboxes.

In an effort to make the online experience as easy and seamless as possible, Central Hudson and Simple Energy partnered to design and implement single sign-on (SSO) authentication. As a result, users can login using their existing Central Hudson MyAccount login to access the CenHub Store rebates, CenHub insights, and various account management features in a single session.

Central Hudson Gas & Electric Corporation, a subsidiary of Fortis Inc., is an energy delivery company headquartered in Poughkeepsie, New York. The utility serves approximately 300,000 electric and 79,000 natural gas customers in eight counties of New York State’s MidHudson River Valley, delivering natural gas and electricity in a 2,600-square- mile service territory that extends north from the suburbs of metropolitan New York City to the Capital District around Albany. Visit

Simple Energy’s software as a service (“SaaS”) digital marketing platform uses behavioral science, big data analytics, and digital marketing techniques to change how people save energy and how utilities engage their customers. Located in Boulder, Colorado, Simple Energy is currently partnered with top tier utility customers across North America to aid them in meeting energy efficiency regulations and initiatives. Simple Energy offers a Marketplace Platform that provides customers with instant access to utility rebates and a curated list of efficiency products, and an Engagement Platform, which makes energy efficiency fun, social, and rewarding for utility customers.

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