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SXSW: Musings from “South-By” and Uplight’s Debut with Duke Energy and GM
Now that I’ve attended my first SXSW conference, I feel fully entitled, and maybe cool enough, to just call it “SX” or “South-By.” I’ll try not to let it go to my head. As a brand marketer, SXSW has been a “bucket list” conference for me for many years. My ticket got punched this year,
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