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Business Customer Communication Strategies – Digital vs. Traditional Channels

This post was originally published on FirstFuel’s website. FirstFuel is now Uplight. The effectiveness of conventional, one-size-fits all direct mail marketing has been decreasing in recent years. The media landscape is becoming more and more cluttered – according to CBS News, the average person is exposed to as many as 5,000 advertisements each day. As
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By Uplight Staff Writer on April 14, 2017

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