It’s More Than Supply: Here’s How Customers & Demand-Side Solutions Fit Into Your Decarbonization Strategy

Read Now

Uplight Acquires Agentis, Expands Utility Engagement for Critical Business Customers

Read Now

Getting to ‘Yes’ with Municipalities, Universities, Schools, and Hospitals

Read Now

Episode 5 - How Trust in Companies Is Changing Rapidly

Episode 5 January 21, 2020

Show Notes:

In this episode, we’ll hear about the surprising ways businesses can earn trust — and what happens when they lose it.

Rachel Botsman is a trust expert. She predicted the rise of the sharing economy and wrote two books about trust — Who Can You Trust and What’s Mine is Yours. She also has a podcast called Trust Issues.

So why are we talking about trust? As we’ve detailed, the energy system is changing fast. New distributed energy players are entering the space, customers are increasingly in control of their energy choices, and utilities must think differently about their relationships with customers in order to remain competitive. Trust is a big part of this shift.

“Regulation will not protect you … so much of trust is tied to power … you can have the most powerful lobbying groups, regulation, but it won’t protect you around behavioral changes. When the consumer says, I want this in my life and actually the old way didn’t really work for me. It was just money and power centralizing something… regulation will take time. But it will not protect you.”

Rachel calls trust the “currency” or the “social glue” of life and business. But we don’t necessarily think about it in that way.

“Companies and sectors are starting to realize that if you put money, profits, growth, everything tied to the transactional side of things, if you put those above, and ahead, and continually prioritize them over the currency of trust, you’re going to run into problems and issues,” says Rachel.

In this episode, we’ll uncover how trust guides everything around us — and what that means for businesses that are facing change.

 

Subscribe to the Illuminators.

New episodes of and updates about our award-winning podcast, Illuminators.

Your Name
Yes, I'd like to receive emails about industry news, events, products and services from Uplight.

We’re committed to your privacy. Uplight uses the information you provide to us to contact you about relevant content, products, and services. You may update or unsubscribe from these communications at any time by visiting the email subscription preferences center.

By submitting this form, I consent to allow Uplight to store and process the personal information submitted above and confirm that I have read and agree to Uplight’s Privacy Policy.